How HookClips uses artificial intelligence, what it can and can’t do, and what’s up to you.
What the AI does
- Transcribes the video’s audio to know what’s being said.
- Picks the moments likely to hook viewers and gives them an estimated viral score.
- Writes the hook text, captions, thumbnail title and social captions.
- Frames the video following whoever is speaking and places captions without covering faces (it only uses where each face is in the image, never who it is). It also mutes profanity and blurs sensitive objects.
- Protects minors (Business plan): it looks for faces in the clip and, if the AI thinks one belongs to a child, it blurs it. Faces are analyzed only for that and for framing; they’re never used to identify anyone, and the only thing kept, with the clip, is their position in the image.
To pick moments and write text we use Anthropic’s Claude model, which only receives the transcript text. Transcription, framing and editing run on our own server.
What the AI doesn’t do
- It doesn’t create fake people, voices or scenes: clips are cuts of the original video.
- It doesn’t check whether you have the right to use a video. That’s your responsibility (see Terms).
- It doesn’t guarantee a clip will be viral, accurate or monetizable. The viral score is an estimate.
- It isn’t a legal or human review: muting and blurring are automatic aids that can fail.
What’s up to you
- Review every clip before posting it: make sure the text is right and the cut doesn’t change the meaning of what the person said.
- If a platform asks you to label AI-edited or AI-generated content, label it according to its rules.
- Don’t use clips to deceive, defame or attribute to someone something they didn’t say.
Your data and AI
We don’t use your content to train AI models. Anthropic processes the text under its API customer terms, which don’t use that data to train its models. More in the Privacy Policy.
If something goes wrong
If a clip has a serious error (for example, offensive or false text), fix it in the editor (you can change the text, every caption word and the framing), delete it or redo it and let us know at [email protected] so we can improve the system.